{"product_id":"the-origin-of-brands-by-al-ries-laura-ries-1","title":"The Origin of Brands","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDiscover the Natural Laws of Product Innovation and Business Survival. What Charles Darwin did for biology, Al and Laura Ries do for branding. What results is a new and strikingly effective strategy for creating innovative products, building a successful brand, and, in turn, achieving business success.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAl Ries, Laura Ries, 2004\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\u003cp\u003eHardcover, Like New\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\u003cp\u003e308 pages\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\u003cp\u003e476g\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\u003cp\u003e21.5 x 15 x 2.8 cm\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":47683797319977,"sku":"F494068B","price":10.25,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0857\/9435\/7545\/files\/the-origin-of-brands-703351.webp?v=1754360328","url":"https:\/\/thebookstore.pro\/products\/the-origin-of-brands-by-al-ries-laura-ries-1","provider":"The Bookstore","version":"1.0","type":"link"}